You’ve probably heard the saying, “Sales are vanity, profit is sanity, but cash is reality.”

- Gross profit = revenue minus the cost of goods sold (or cost per mile in trucking).
- Net profit = what’s left after all expenses, including overhead, taxes, and interest.
- Positive cash flow = more money coming in than going out.
- Negative cash flow = more money going out than coming in.
Cash Flow | Profit |
---|---|
Measures timing of money movement | Measures total earnings |
Focuses on liquidity | Focuses on business performance |
Can be positive or negative | Can be positive or negative |
Affects day-to-day operations | Affects long-term viability |
Why Businesses Fail Without Understanding This:
- A profitable business can still collapse if it can’t pay suppliers or employees due to poor cash flow.
- Strong cash flow without profit may mean you’re just cycling money without actually making any real earnings.
Both matter — cash flow keeps you operating today, and profit keeps you alive tomorrow.
How to Manage Both
For Cash Flow:
- Invoice promptly and follow up on late payments.
- Negotiate better payment terms with vendors.
- Keep a cash reserve for slow periods.
For Profit:
- Review pricing regularly to ensure healthy margins.
- Control fixed and variable expenses.
- Track profitability per product, service, or load.
Bottom Line
Cash flow tells you if you can keep the lights on.
Profit tells you if your business is worth keeping the lights on for.
Successful business owners track and manage both — not just one. When you understand how they work together, you can make smarter decisions, avoid unnecessary stress, and build a business that’s both sustainable and scalable.
Take the next step toward a stronger, more profitable business — schedule your consultation today.









