
Setting revenue goals for your trucking business isn’t about throwing a number on a whiteboard and hoping it sticks.
It’s about creating a roadmap that connects your hard work, equipment, and resources to real results.
Too many owners set goals based on what they want to earn instead of what their operations can truly support. The difference between a wish and a real plan comes down to one thing, which you'll hear me mention quite often — understanding your numbers.
As the new year approaches, it’s the perfect time to evaluate your financials and set targets that keep your business moving forward in a sustainable way.
Start by looking backward before you plan ahead. Review your performance from the past year to see what worked and what didn’t. Focus on:
- Total revenue and how it changed month to month
- Top-performing clients or routes that brought in steady income
- Operating costs such as fuel, maintenance, insurance, and payroll
- Unexpected expenses that cut into your profit
- Load volume or utilization rates to identify how efficiently your trucks ran
Understanding your historical data helps you see patterns and opportunities.
For instance, if you grossed $1.2 million last year but spent $900,000 in operating costs, the goal isn’t just to make more money — it’s to improve efficiency and profitability.
Next, consider what’s changing in your business this year.
Your revenue goals should reflect your upcoming plans, not just your past performance. Think about the following:
- Are you adding trucks, drivers, or new routes?
- Are you planning to trim down and focus on your most profitable lanes?
- How will rising fuel prices or insurance premiums affect your margins?
- Are you taking on new contracts or working with existing customers more strategically?
Each of these decisions has a direct impact on what’s realistic for your financial targets.
Growth can increase revenue, but it also increases costs — and sometimes, smarter operations with leaner expenses can lead to stronger profits than rapid expansion.
When you’ve got a clear picture of where you stand, it’s time to define your goals.
Use the SMART framework to make them:
- Specific – clearly define what you want to achieve
- Measurable – know how you’ll track progress
- Achievable – base your goals on real capacity and market conditions
- Relevant – ensure they align with your business priorities
- Time-bound – set a deadline for results
For example:
Instead of saying, “I want to make more money next year,” try, “Increase revenue by 10% by the end of Q4 through two new direct contracts and improved truck utilization.”
SMART goals help you stay focused, keep your team aligned, and measure your success objectively.
To make big goals feel manageable, break them down into smaller milestones.
Large annual numbers can feel overwhelming until you turn them into actionable steps. For instance:
- Divide your yearly goal into monthly or quarterly targets
- Determine how many loads, miles, or contracts you need to meet those targets
- Review how seasonal trends might affect your numbers
- Set checkpoints to review progress and make adjustments
Breaking your goals into bite-sized pieces turns them from abstract numbers into practical actions you can take every week.
Tracking progress consistently is just as important as setting the goal itself.
Don’t wait until year-end to see how you did — check in regularly. Make it a habit to:
- Review revenue and expenses every month
- Compare actual numbers against your target
- Identify what caused shortfalls — downtime, missed opportunities, or underbidding contracts
- Adjust your pricing, routes, or costs when necessary
Regular reviews give you time to course-correct before small setbacks become big ones.
Staying proactive keeps you in control of your numbers instead of reacting after it’s too late.
And finally — remember that revenue isn’t everything.
The goal isn’t just to grow your top line, but to build a business that’s profitable and sustainable.
Keep these points in mind:
- A million dollars in gross income doesn’t mean much if your expenses eat up most of it.
- Focus on profit margins and not just revenue volume.
- Efficiency improvements — fewer empty miles, better route planning, stronger contracts — can add up to more take-home profit.
- Sometimes “doing less” but doing it smarter leads to stronger long-term results.
Setting realistic revenue goals is about balance.
You want to challenge yourself and your business without stretching too thin. By using your past data, accounting for upcoming changes, tracking progress consistently, and focusing on profitability, you set yourself up for steady growth — not just in numbers, but in stability and confidence.
Think of your revenue goal as your GPS — it won’t drive the truck for you, but it keeps you pointed in the right direction all year long.
If you're ready to set new goals for your business next year but don't know where to start, click here to take the next step.










